Купить What It Means To Be A Man: Through The Eyes Of Sportsmen. ISBN 9783659896385.

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Why are men generally more reluctant to try cosmetic products? According to the Journal of Consumer Research, male consumers are influenced by a strong association of female attention whilst maintaining traditional masculinity identity. We examined whether sportsmen at different professional levels within the western culture have a metaphoric link between between the use of cosmetic products, macho sports and masculinity ideology. Other research looked into identity and male grooming. The.. описание на сайте интернет продавца