The purpose of this book is to put into Innovative practices of the use of Mega sport brands in effective marketing communication. Marketers and line managers have found the utility of sport as an omnibus vehicle to convey brand image as everyone gets on board because it sells every good product without racial prejudice, culture and the diversity of rich and poor business environments. The book comes handy at a time when sport has become a global commodity in a homogenised world economy...
|Издательство:||LAP Lambert Academic Publishing|
|Автор на обложке:||EMMANUEL ONYEJEOSE|
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