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Купить Innovative techniques in branding and communication of Mega events. Автор EMMANUEL ONYEJEOSE.

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The purpose of this book is to put into innovative practices of the use of mega sport brands in effective marketing communication. Marketers and line managers have found the utility of sport as an omnibus vehicle to convey brand image as everyone gets on board because it sells every good product without racial prejudice, culture and the diversity of rich and poor business environments. The book comes handy at a time when sport has become a global commodity in a homogenised world economy... подробное описание на сайте интернет продавца

Характеристики Innovative techniques in branding and communication of Mega events

Язык изданияАнглийскийГод2012
Количество страниц308Возраст18+
Вес501ИздательствоLAP Lambert Academic Publishing
Глубина упаковки1Высота упаковки1
АвторEMMANUEL ONYEJEOSEISBN9783659229046
Автор на обложкеEMMANUEL ONYEJEOSEШтрихкод9783659229046
ЯзыкАнглийскийКол-во страниц308
Ширина упаковки1

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